At Tropical Fish Co., our mission is to connect passionate fishkeepers with rare and exceptional freshwater species while building a stronger aquarium community through transparency, education, and collaboration. We are committed to doing things the right way, supporting creators, partnering with hobbyists, and earning trust with every interaction. We believe a great fish business should do more than sell fish, it should inspire, support, and grow the hobby we all love. Tropical Fish Co. exists to bring together people who care about quality, integrity, and community, one fish at a time.
What this means in practice
- Source thoughtfully from responsible exporters and breeders, with health and ethics at the center
- Quarantine and condition every fish before listing, including microscope checks when needed
- Share clear care advice that puts fish welfare first, with stable water and steady routines over chasing numbers
- Pack with care and ship early in the week to limit time in transit, pausing for weather when needed
- Stand behind every box with a simple Live Arrival Promise and real help when you need it
Our promise to hobbyists
- Helpful guidance that is practical and honest
- Accurate photos and videos when available, with clear expectations on size and temperament in plain language
- Respect for your time and budget, including straightforward communication and quick support
- A community space where questions are welcomed and beginners feel comfortable
Our promise to breeders
- Real appreciation for captive breeding and the people who make it possible
- Fair purchasing and proper credit for your work
- Spotlight on breeder lines and stories so your effort gets seen and valued across product pages, social posts, and emails
Our promise to clubs and the community
- Support for clubs through sponsorships, talks, prizes, and collaborative projects
- Programs that help members save while strengthening the organizations that teach and inspire
- Partnerships with creators and educators who build knowledge and celebrate the hobby
Education and transparency
We share what works, what does not, and why. Clear care information, honest sourcing notes, and practical acclimation guidance help you succeed. Our goal is confident, informed fishkeepers who enjoy the journey as much as the results.
Fish first
Every decision starts with welfare. If holding a shipment protects the fish, we hold it. If a species needs special handling, we say so. If a customer needs extra guidance, we give it. Long term success for the fish and the keeper matters most.
How we measure success
- Healthy arrivals and happy customers
- Growing relationships with breeders and clubs
- More people keeping fish well, learning, sharing, and staying in the hobby
- A community that feels connected, respected, and excited to try the next species
Join us
Whether you are starting your first tank or chasing a rare species, we are here to help. Ask questions, share your wins, and tell us what you want to see next. Together we can grow a thriving freshwater community.
Contact
info@tropicalfish.co
